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Brain Dynamics Lab
@ MEF University
 

Research

Ongoing research projects:

How We Do?

EEG / ERP


Eye Tracker


Galvanic Skin Responses


Pulse Rate


Facial Coding


Mouse Tracking

- Assessing the effectiveness of TV advertisements via conventional and neuroscientific methods

 
- Understanding the neurophysiological dynamics of user experience (UX) during web-page navigation (Essential focus on First-time user experience) 


- Evaluation of level of working memory load during mental arithmetic calculations via neuroscientific methods 


- Assessing the influence of spot announcement via conventional and neuroscientific methods 


- Assessing the online processing of moral dilemmas via neuroscientific and behavioral methods 


- Understanding gender perception via Implicit Association Task 


- Investigating the role of face perception on the psychological judgments 


- Understanding the conceptual processing via identity judgments through neuroscientific, computational, and behavioral methods

What We Do

Academic Research


Sector-Specific Projects

User Experience (UX)

Algorithmic Experience (AX)


Video & Image Tests


Brand Association Tests


Flavor Tests